Designing a Website That Converts

January 10, 2023

At Simplistics, we have built thousands of websites that utilize countless strategies to convert visitors to qualified leads. These strategies are crucial for creating a successful online business. Here are some of the ways we plan your website so it will convert your visitors into leads.

Identify your website’s target audience

Before we begin designing your website, it’s important to understand who your target audience is and what they are looking for. This will allow us to create a tailored website that communicates effectively with your audience.

Create a clear value proposition

Visitors to your website should know immediately what your business offers and why they should choose you over your competition. We will plan the best placements for your value proposition throughout your website, and by doing this effectively, it will help decrease your bounce rate and increase your conversion rate.

Design your website to be easy to navigate

A cluttered website will confuse and frustrate your website visitors. We will strategize an intuitive navigation structure that allows visitors to easily reach their destination page without having to think too much.

Use clear and compelling calls-to-action

Calls-to-action (CTAs) are an important part of converting visitors into leads. We will help you strategize clear and compelling CTAs throughout your website to encourage your website visitors to take the next step; whether it be filling out a form, signing up for a newsletter, or making a purchase.

Design a mobile-friendly website

More of your website visitors are using mobile devices to access your website. Your website must be mobile-friendly to provide the best user experience to every visitor, no matter how they are accessing your website. As an extra benefit, search engines like Google also rank websites with mobile-friendly designs higher in the rankings.

Use social proof

Customer testimonials and reviews can be a powerful tool for converting visitors into leads. Make sure to include social proof on your website to show visitors that others have proven success with your products or services.

These are just a few of the many strategies we put in place to help you sell your business online.