Writing Web Content – A Definitive Success Guide

August 8, 2014

Keep it simple

Keep it short and to the point. The less users have to read the more likely they are to read it. We don’t want to overwhelm our readers.

Talk about them

It’s all about your audience and your information should speak to them about what your service can do for them. It’s not about what you can do, it’s about how you can help.

Call your users to action

The ultimate goal of your content is to get your users to preform an action. Ask them to do that a few times in your content.

Engaging headings

Summarize your content in just a few works. Use engaging keywords for both search engines and your users.

MostImportantFirst

Put your most important information first. The first two lines of your content should have your most important information!

Keywords

Make your content sound natural but incorporate words that Google can understand. This will help you rank better in the search results.