A Toronto-based year-round camp that provides sports programs for kids. The WordPress-driven website allows parents to register their kids online by filtering through all the provided sports, dates and locations. We were asked to re-design the site, but more importantly, to find a way for parents to navigate to the program and the registration for that program.
We created a feature for parents to be able to filter through the many programs and find the particular program(s) they are searching for.
There bounce rate dropped by 18%, while user engagement increased by 45%.