When a custom website can support your branding and marketing
June 12, 2025
In the first post of our blog series, we discussed how a custom website can improve the day to day experience for the admin of your website. Now that we’ve focused on how a modern website can solve content management issues and expand the functionality of your site, we’ll take a look at how a custom website can support your branding and marketing efforts.
Whether you’re launching a complete rebrand or simply looking to modernize an out of date digital presence, a custom website can help achieve your goals and boost results. A custom website project includes a discovery & planning phase that allows you to strategize your message while integrating your brand in a way that page builders or templated sites might not be able to achieve.
It’s simple: As your business evolves, so too should your website.
Modernizing your marketing
As the saying goes, you never get a second chance to make a first impression. Research shows that users form their first opinion of a website within the first 2 seconds of visiting your page. A website that feels out of date or doesn’t align with your offline marketing efforts can very quickly lose potential leads.
In an age where everyone’s first instinct is to look for your business online, it’s important that your web marketing is up-to-date, enticing, and easy to navigate. A custom web design that has been developed through a custom discovery phase allows you to answer your customer’s key questions up front and without any effort to the end user. When you have the ability to tailor your user’s journey to easily achieve their key objectives, they’ll be more likely to trust and engage with your business.
Rebranding your business
While rebranding your business, the goal is typically to reposition yourself in the marketplace. Whether it’s just a new logo or an entirely new brand identity changing your fonts and colours, your website should reflect these changes.
When working with a templated website, you’ll often be stuck forcing your colours and identity within a pre-set layout. A custom website helps support your efforts by tailoring the site to your goals. A website built to work for your brand will always be more successful than having to force your brand to work within a site built to be generic.
If you spend the time and money to adjust your branding, you should be prepared to invest in your website as well. Ensuring all of your branding and marketing efforts align, are easy to navigate, and reinforce your objectives is a key factor in converting leads and growing your customer base. Check back in the future to learn more from this series as we expand more on how to decide whether a custom website is right for you:
- Custom web design to support your users
- Benefits of a custom web design