MailChimp Vs. Constant Contact – Newsletters in WordPress
August 19, 2016
Two of the most common tools that allow you to send newsletters to your audiences are Constant Contact and MailChimp. Both are fast, simple to use, and helps you manage your customer mailing lists.
Constant Contact and MailChimp can be easily added into WordPress using plugins that you can set up yourself!
MailChimp WordPress Mailing List Integrations:
Try the “MailChimp for WP” plugin . This plugin will integrate with your contact form, your WordPress registration form, and even your WooCommerce order form. It’s a great starting point for getting new leads added to your mailing list.
One service that Constant Contact integration lacks with WordPress is the ability to sync your users to a list. With MailChimp it’s simple. Just install the “MailChimp sync” plugin. All your registered site users will then sync to the MailChimp mailing list of your choice.
Constant Contact WordPress Mailing List Integrations:
Constant Contact was a little more challenging to get up and running within WordPress. There are very few plugins available that support Constant Contact integration, but unlike with Mailchimp, the best plugins must be purchased.
The “Constant Contact Widget” plugin is a great free starting point. It offers a very basic integration with Constant Contact and WordPress. This plugin will let you add a subscription form to your website.
WordPress Integrations for MailChimp + Constant Contact
When you want a more advanced integration between Constant Contact / MailChimp and your WordPress website, try MailMunch. It’s a premium service that lets you have more control over integrating your services. It provides exit/timed conversion popups, conversion insights, A/B testing, and provides various types of subscription forms. It’s not always ideal to be pay for plugins, especially within the WordPress ecosystem, but a service like this may just be worth the penny.