Is AI Content Hurting Your Website’s SEO? 

July 21, 2025

There may be some benefits for using AI tools on your website design, but it can also harm your website, brand, and search engine ranking. 

Brand Recognition 

Your content is an expression of your brand and it is important that your website copy resonates with your users and your message is true to your business goals. Using AI to generate your website content will often lead to generic and inauthentic content that does not represent your brand. Writing about your own business can be challenging, but it also adds a personal and relatable element which will resonate with your customers. 

Website Search Rankings 

Search engines like Google do not penalize AI generated content, but instead prioritize high-quality content that demonstrates originality, expertise, and value. AI tools produce generic content that Google likely will not value because AI learns from existing sources. Google will penalize you if you have too much low-quality content so write the content yourself! 

How Do I Write My Own Website Content? 

AI is a great tool to help you brainstorm content ideas before writing your content and grammar check your website copy once you’ve finished. We recommend drafting your own copy and utilizing Toronto web designers, like Simplistics, to help structure your page content naturally and strategically throughout your website’s design. If you are struggling to write your website’s content, we can help you understand what should go on your website which will help make the writing process easier. Learn more about our Toronto website design services by getting in touch with us to get started.