Creative Marketing Campaigns

December 10, 2013

A proper marketing strategy can raise a business to stardom with a lot of hard work and some creativity. Ron Burgundy’s recent campaign shows us how genius marketing can really be.

You may have seen Ron Burgundy in a few interviews about his recently published book titled “Let Me Off At The Top!: My Classy Life And Other Musings” (available on Amazon).

Or maybe you saw Ron Burgundy on your local channel anchoring the news?

He’s a TSN sportscaster too, announcing Tim Horton’s Roar of the Rings.

Ron Burgundy interviews athletes like Peyton Manning for ESPN.

Did you see one of the many Dodge Durango commercials featuring Ron Burgundy?

Sticking the fictional character of Ron Burgundy into real-life events has tremendously publicized Will Farrell’s new movie: ‘Anchorman 2: The Legend Continues’ (December 18th release date). Why pay millions of dollars for TV advertisement spots when you can get free publicity in a new and creative way?

The Anchorman movies are not the first to use such an interesting marketing technique. Sacha Baron Cohen would go to interviews and award ceremonies dressed as his Borat and Bruno characters. Castle is an ABC television show that markets itself by publishing real novels written by the lead character Richard Castle.

Why pay millions of dollars for TV advertisement spots when you can get free publicity in a new and creative way?

Unique marketing strategies don’t need to be expensive and can help distinguish you from your competition.